How M&M's is making the most of its spokescandies controversy

Over the past year, M&M’s has been the subject of Fox News tirades and criticism from a small segment of fans — first for changing the Green M&M’s footwear and more recently featuring female M&M characters on its packaging for International Women’s Day.

Controversy Over Sexist M&MS: Goodbye Spokescandies, Hello Maya Rudolph - LA Weekly

M&M'S says it's taking a 'pause' from polarizing spokescandies, taps Maya Rudolph to represent product - ABC7 San Francisco

M&M's taking 'an indefinite pause' from their iconic spokescandies after updates to the characters 'broke the internet

The M&M's controversy continues as company retires its “spokescandies”

The M&M's Spokescandies Drama, Explained

M&M's Spokescandies Are Back For Good Following Controversy, by Anisha Noronha, Marketing in the Age of Digital

The green M&M scandal just got even more ridiculous

M&M's spokescandies make their Super Bowl return, but at what cost? Marketing pros react

M&M's 'Pauses' Spokescandies In Favor Of Maya Rudolph: PHOTO - Comic Sands